Pershing said its donor-advised funds solution and educational resources will give advisors the tools necessary to create and manage a donor-advised fund through an alliance with Crown Philanthropic Solutions, a provider of donor-advised fund technology.

This relationship is complementary to the current arrangement with American Endowment Foundation, an independent sponsor of donor-advised funds.

As an alternative to directing clients' assets to a neutral platform, they now have the option to create their own, private-label fund, Pershing said.

The collaboration will allow charitable contributions to stay with the advisor while also enabling them to focus on managing the assets rather than regulatory and legal matters, with account minimums starting at $10,000, the firm added.